Farmers call Kisanshop to order inputs and ask about products. Sprio's AI voice agent took over that line, screened out the spam, and turned more of those calls into orders, in the farmer's own language.
Kisanshop's phone line is where farmers order seeds, fertiliser and crop protection. But spam and robocalls clogged it, seasonal spikes overwhelmed the team, and callers who spoke a regional language often could not be served, so orders were lost.
Robocalls and junk numbers filled the helpline, so a farmer trying to place a genuine order waited, or hung up, while the team sifted through noise.
During sowing and harvest, call volume jumped far beyond what the team could handle. Orders that came in at the busiest times were the ones most likely to be missed.
Farmers call in Hindi and their regional language. When an agent could not follow, product questions went unanswered and the order did not close.
Every unanswered or dropped call was a farmer who did not place an order, or bought from someone who picked up the phone.
Sprio answered the line, kept out the noise, and turned genuine calls into orders, without adding agents.
Sprio picks up every call, filters out spam and robocalls, and handles the genuine ones end to end, understanding what the farmer needs, confirming products and quantities, and placing the order, in Hindi and regional languages.
Because real farmers now get through instantly and are served in their own language, more calls end in an order, and Sprio follows up on reorder cycles tied to the crop calendar so repeat purchases don't slip.
Fewer spam calls, so genuine farmers reach the agent immediately.
Year-on-year growth in revenue attributed to AI-assisted calls.
Every call answered, even through sowing and harvest peaks.
"The line used to be full of spam and we still missed orders at the busiest time of year. Now every farmer who calls gets answered in their own language, and it shows in our numbers."
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