Customer stories
Every dealer order, distributor payment follow-up, field rep beat plan, channel partner target call, and post-delivery quality check in your distribution chain is a phone call someone has to make today. Sprio places all of them automatically.
Every week, managing 30 dealers, 12 distributors, and 24 field reps generates over 250 manual calls. Most companies simply don't make them all.
30 dealers, every week, timed to reorder cycles
Calls before due date, after due date, escalation attempts
Morning calls to 24 reps, 5 days a week
Checking dispatch status, ETA, quantity verification
Mid-month performance, scheme incentive reminders
Retailer callbacks to verify goods received in good condition
Sprio places every call in the stack on schedule. Orders are logged, payments are followed up, beat plans are confirmed. The calls that needed to happen actually happen.
Sprio escalates to a human only when a call goes unresolved after multiple attempts. The 5 calls that need a senior person get one. The 246 that don't, never land on anyone's desk.
Order quantities, payment commitments, beat plan updates, and quality complaints are all written back to your existing system during the call. No parallel data entry.
Sprio calls in Hindi, Tamil, Telugu, Gujarati, Marathi, and other regional languages. A dealer in a tier-3 town gets the same order follow-up as a dealer in the city.
Sprio connects to the tools your team already uses, so leads, orders and updates flow in on their own.
Six distinct jobs. Six gaps in the B2B distribution chain that no human sales team covers completely today.
Calls dealers when their estimated inventory runs low, based on their own purchase history and the current season. Presents the latest scheme, confirms the reorder quantity, locks in a delivery date, and pushes the order to the field team and DMS. Dealers who would have placed an order next week end up placing it today.
Calls distributors 3 days before an invoice falls due and again after it passes. States the outstanding amount, shares a payment link, handles partial payment requests on the call, and escalates to a sales rep only if three attempts go unresolved. The collection gets done without the relationship taking damage.
Calls channel partners mid-month with their current sales figure versus their scheme target. Tells them exactly what they need to close the gap, which incentive slab they hit if they do, and walks them through the scheme terms. The call that motivates secondary sales without a sales manager having to make 40 calls before noon.
Calls suppliers to confirm raw material dispatch timelines, shipment details, and expected delivery dates. Flags delays to the procurement team in real time, before a late delivery becomes a production stoppage. Removes the "waiting for a callback" gap from the supply chain without a procurement officer chasing every supplier individually.
Calls field sales reps at the start of each day to confirm their beat plan, flag priority outlets, and collect the previous day's outlet visit data. The morning standup that used to take a sales manager an hour of individual calls now happens automatically before the reps leave for their routes.
Calls retailers after each delivery to check that goods arrived in good condition, quantities are correct, and any complaints are logged. Quality issues get flagged to the factory the same day they happen, not weeks later when the retailer complains to the distributor.
Most field sales managers know their reps' routes on paper. Sprio confirms them on the phone, every morning, before a single rep leaves the depot.
Sprio reads each rep's assigned route, priority outlets, and order targets for the day directly from your field sales management tool before the morning call goes out.
The agent calls the rep before they leave, confirms they have the right beat plan, surfaces the 2 or 3 priority outlets the manager flagged, and collects any issues from the previous day.
Outlet visit counts, order volumes, complaints, and beat plan deviations collected during the call are written back to your CRM or field sales app. No separate data entry step.
If a rep flags a stockout, a competitor promotion, or a retailer complaint during the call, the manager gets a WhatsApp alert immediately. Not in the end-of-day report.
Voice handles the collection call. WhatsApp handles the confirmation, the scheme update, the payment link, and the daily summary. Every node in the distribution chain stays informed without a manager personally forwarding messages.
After every order collection call, the dealer gets a WhatsApp confirmation with the order summary, delivery date, and applicable scheme discount. No dispute about what was agreed.
When the payment follow-up agent calls a distributor, it simultaneously sends a WhatsApp message with the outstanding amount and a direct payment link. The distributor can pay without calling anyone back.
Channel partners get their current vs target performance summary on WhatsApp after each mid-month target call. They see the gap and the incentive slab they hit, in one message.
At end of day, the manager receives a WhatsApp digest: how many reps confirmed their beat plan, outlet coverage rate, total order value collected, and any flagged issues from the morning calls.
These are not edge cases. Every mid-size FMCG and manufacturing company in India runs into all three, every week.
Most Indian manufacturers avoid pushing distributors on payments because the relationship matters more than one invoice. Sprio's payment agent is calibrated to be informational. It states the amount, shares the payment link, and handles partial requests. It only escalates when the distributor goes quiet after three calls.
India's FMCG sector runs on field reps doing 20 to 30 outlet visits a day on beat plans. Sprio confirms the plan every morning and collects the previous day's data every evening. A sales manager with 24 reps no longer needs to make 48 calls a day to stay on top of what's happening at the last mile.
By the time a quality complaint travels from a retailer to a distributor to a company sales rep to quality control, weeks have passed. Sprio's post-delivery quality agent calls retailers the day after each delivery. Bad batches surface the same day, not the next quarter.
Sprio reads from your existing DMS or ERP before each call and writes outcomes back after. No parallel system to build or maintain.
Reads dealer order history, distributor outstanding balances, and supplier delivery schedules to trigger and brief every agent call.
Pulls dealer inventory estimates and reorder thresholds to trigger the order replenishment agent at exactly the right moment.
Reads each rep's daily beat plan before the morning coordination call and writes visit data and outlet feedback back after the evening report call.
Pulls each channel partner's current sales figure and target from your scheme management platform before the mid-month target call goes out.
Logs every call outcome, commitment, and payment conversation to the dealer or distributor's CRM record automatically after the call ends.
Generates and shares payment links during distributor collection calls. Payment status updates sync back to your accounts system when a link is used.
Reads open purchase orders and supplier commitments to trigger supplier confirmation calls and flag delivery delays to procurement in real time.
Order summaries, payment links, scheme updates, and delivery confirmations go to the dealer or distributor's WhatsApp immediately after the voice call.
Dealer and distributor contact data processed by Sprio is handled under the Digital Personal Data Protection Act 2023. Call logs and interaction data are retained only for the duration operationally required and not shared with third parties.
All outbound voice calls follow TRAI Do-Not-Disturb regulations. Calls are placed only during permitted hours. Dealer or distributor opt-outs are respected immediately and no further calls are placed to opted-out numbers.
Sprio does not generate or modify GST invoices. Payment links shared during collection calls reference your existing invoice numbers. All financial records remain in your ERP or accounting system.
All WhatsApp messages use Meta-approved templates. Dealers and distributors can opt out of WhatsApp messages at any time through a simple reply. No unsolicited bulk messages are sent.
