real-estate

The short version

What a real estate AI agent does for a builder or broker

Property leads come in at all hours from portals, ads and your own site. Most of them ask the same first questions: price, configuration, location, possession date, loan eligibility. A Sprio agent handles that first conversation on WhatsApp or by phone, so no enquiry sits unanswered until morning.

✓

Answers every enquiry in minutes

Portal, ad or website lead, day or night, no lead goes cold.

✓

Qualifies before your team spends time

Budget, configuration, location and loan status, captured up front.

✓

Books and reminds for site visits

Into your calendar, with the location pin and a reminder the day before.

✓

Sends brochures and price sheets in-chat

Floor plans, payment plans and RERA details as PDFs on WhatsApp.

🟢

Sprio · Skyline Realtyonline

Great, noted: budget ₹60–70L, 2BHK, Wakad, moving in a year, home loan needed. I've blocked Sat 11 AM for your visit. 📍 [location]12:44 AM ✓✓

Perfect, see you then12:45 AM

Booked ✅ I'll send a reminder on Friday. Our loan desk can also pre-check your eligibility if you'd like.12:45 AM ✓✓

Illustrative example. Not a real conversation.

The flow

From portal lead to booked site visit

What happens between the moment an enquiry lands and the moment a qualified buyer walks into your sales gallery.

A lead comes in

From a portal like 99acres or MagicBricks, a Google or Meta ad, or your project website. Sprio picks it up the moment it hits your CRM.

Sprio reaches out within minutes

On WhatsApp or by call, whichever the buyer used first, greeting them by name and referencing the exact project they asked about.

It qualifies the enquiry

Budget, configuration, preferred location, timeline to move, and whether a home loan is needed. The buyer answers in their own language, and Sprio keeps the thread even if they reply hours later.

It books the site visit and shares documents

Sprio checks your sales calendar, offers real slots, and confirms the visit with a location pin. It sends the floor plan, price sheet and RERA details as PDFs in the same chat.

It reminds and follows up

A reminder goes out the day before the visit. If the buyer does not show, Sprio follows up to reschedule rather than letting the lead go quiet.

Your sales team gets a warm, noted lead

The qualification, the documents shared and the visit outcome are written back to your CRM, so the executive picks up exactly where the buyer left off.

What it handles

Everything before the sales executive walks in

Sprio covers the repetitive, time-sensitive work so your team can focus on closing.

⚡

Instant Lead Response

Replies to a new enquiry within minutes, any hour, referencing the specific project and configuration the buyer asked about.

🎯

Lead Qualification

Asks the questions your team asks, and scores the lead so hot buyers reach sales first and window-shoppers are nurtured, not ignored.

📅

Site Visit Booking & Reminders

Checks your live sales calendar, books the slot, sends the pin, and reminds the buyer the day before so fewer Saturdays are lost to no-shows.

📄

Brochures & Price Sheets

Sends floor plans, payment plans, amenity lists and RERA details as PDFs inside the chat, so the buyer has everything before they decide to visit.

🏦

Home Loan Pre-Check

Captures the basics for loan eligibility and hands the buyer to your loan desk or banking partner, so financing does not stall the sale later.

🌐

Multilingual & NRI-Friendly

Talks to buyers in Hindi, Marathi, Tamil and other languages, and works across timezones so an NRI buyer in Dubai gets a reply at a sensible hour their side.

👤

Warm Handoff to Sales

When a buyer is ready, Sprio transfers the conversation with the full history and qualification notes, so no one has to ask the same questions twice.

Sample messages

The messages Sprio sends on your behalf

A few of the moments where a timely WhatsApp keeps a buyer moving toward a booking.

📍

Site Visit Booked

Trigger: Slot chosen in chat

Floor Plan & Price

Trigger: Buyer asks for details

Post-Visit Nudge

Trigger: Day after the visit

Who it's for

Built for the way Indian real estate actually sells

From a single project to a portfolio across cities, Sprio fits the sales setup you already run.

🏢

Residential Projects

Handle launch-day lead surges, qualify buyers for each tower and configuration, and keep the site-visit calendar full without adding pre-sales headcount.

🤝

Broking Firms

Respond to every portal lead instantly across the projects you represent, and pass qualified buyers to the right developer with the conversation already started.

🏡

Plotted Developments

Answer questions on plot sizes, clear-title and payment plans, and book site visits for projects that are often an hour outside the city.

🏬

Office & Retail

Qualify enquiries by carpet area, floor and budget, and route serious tenants and investors to your leasing team faster.

🔑

Rentals & Co-living

Screen tenant enquiries, share availability and rent, and schedule viewings, cutting the back-and-forth that eats a leasing team's day.

📲

Portals & Aggregators

Give buyers an instant, useful first response instead of a form receipt, and pass warmer, better-qualified leads to your listed developers.

Works with your stack

Connects to the tools your sales team already uses

Sprio reads leads from your portals and CRM and writes every outcome back. Nothing new for your team to log into.

Sell.do & real estate CRMs

Purpose-built for property sales pipelines

Salesforce & Zoho

Sync leads, stages and activities

99acres & MagicBricks

Auto-capture portal enquiries

Sales calendar

Live site-visit slot booking

Razorpay

Collect booking amounts in-chat

WhatsApp Business API

Verified sender, approved templates

Comparison

Sprio vs a pre-sales team vs a basic chatbot

An honest look at where each option helps and where it falls short for property sales.

	Manual pre-sales team	Basic website chatbot	★ Sprio
Response time	Minutes to hours, office hours	Instant, scripted replies	Minutes, 24/7
Languages	Depends on the caller	Usually English	Hindi and regional languages
Lead qualification	Good, but limited by headcount	Basic form fields	Full, scored, on every lead
Site visit booking	Manual coordination	Not available	Live calendar booking
Brochure & price share	Manual, when remembered	Rarely	Instant, in the chat
Visit reminders	Often skipped	Not available	Day-before, automatic
Peak-load handling	Leads at the bottom go unworked	Handles simple queries	Every lead answered
NRI & timezone	Hard to cover	Always on, but shallow	Timezone-aware outreach
CRM update	Manual, often skipped	Limited	Automatic write-back

Why speed of response decides who sells

$1 tn

Projected size of India's real estate market by 2030, up from around $200 billion in 2021. Demand is there. The bottleneck is following up on it. IBEF ↗

4.7 lakh+

Homes sold across India's top seven cities in 2023, one of the strongest years on record. Every one of those buyers started as an enquiry someone had to answer. Anarock ↗

Real estate's contribution to India's GDP, and it is expected to rise as urban housing demand grows across tier-1 and tier-2 cities. IBEF ↗

Trust

Messaging that respects RERA and your buyers

RERA-aware messaging

Project details, prices and possession dates come from what you configure, and RERA registration numbers are shared with the buyer, so nothing is overpromised in the chat.

TRAI DND compliant

Outbound lists are scrubbed against the Do Not Call registry, and outreach follows the rules for the type of message being sent.

DPDP Act 2023 aligned

Buyer contact details are handled under India's data protection law, with consent capture, an audit trail, and opt-out on every campaign.

Questions

Real estate teams ask us these

Which languages can Sprio talk to buyers in?+

Hindi, English and the main regional languages, including Marathi, Tamil, Telugu, Kannada, Bengali and Gujarati. The buyer sets the tone by replying in their language, and Sprio continues in the same one, whether it is a chat or a call.

Does it pull leads from 99acres, MagicBricks and my ads?+

Yes. Sprio connects to the major property portals, to Meta and Google lead forms, and to your CRM. The moment a lead lands, Sprio picks it up and starts the conversation, so there is no gap between the enquiry and the first reply.

Will it replace my sales team or channel partners?+

No. Sprio handles the first response, qualification, document sharing and site-visit booking. The actual selling, the walkthrough, the negotiation, the close, stays with your team. It hands over a warm, qualified buyer with the history attached, so your executives spend their time where it counts.

How does it handle NRI buyers in other timezones?+

Sprio is timezone-aware, so an NRI buyer in Dubai or Singapore gets replies and calls at a reasonable hour on their side. It can share documents and book a site visit for a family member in India, or set up a video walkthrough with your team.

What happens if a buyer books a visit but does not show up?+

Sprio sends a reminder the day before, and if the buyer misses the slot, it follows up to reschedule rather than dropping the lead. The visit outcome, attended, no-show or rescheduled, is logged against the lead in your CRM.

Is the messaging RERA and TRAI compliant?+

Project details and prices come from what you configure, and RERA registration numbers are included where required. Outbound lists are scrubbed against the TRAI DND registry, and promotional messages go only to buyers who have opted in. The team helps you set the right message category for each campaign.

How long does it take to go live?+

For a single project with standard flows, a couple of weeks is typical. Most of that time is connecting your portals and CRM and getting the qualification questions and scripts right. Sprio's team sets it up and shares everything for your approval before any buyer is contacted. Reach the team at connect@sprio.ai.