Voice AI for Automotive

The calls your dealership never gets around to, made every time

Sprio phones your buyers and owners for you. It books test drives, reminds people when a service is due, chases insurance and EMI before they lapse, and keeps the conversation going on WhatsApp and email. All in the language the customer answers in.

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Live demo call in ~30 seconds. No signup.
42 lakh+
Passenger vehicles sold in India in FY2024
Source: SIAM
15,000+
Vehicle dealer outlets across the country
Source: FADA
6
Indian languages a single agent handles on one call
Sprio platform
<1s
Time to answer an inbound call, day or night
Sprio platform
Why calls slip

Your best follow-ups are the ones nobody has time to make

A dealership runs on phone calls. Someone has to remind a customer their service is due, tell a buyer their loan is approved, catch an owner before insurance lapses. When the showroom is busy, those calls are the first to drop.

Service reminders go out late, or not at all

The advisor meant to call the 30,000 km owners this week. Between walk-ins and deliveries, half the list never gets dialled. Those cars get serviced somewhere cheaper, and you lose the parts and labour margin that keeps the workshop running.

Enquiries cool off overnight

A buyer asks about a Creta at 8pm. By the time a sales exec calls back the next afternoon, they have already booked a test drive at the dealer down the road who answered first.

Insurance and EMI lapse quietly

No one owns the renewal call. The policy expires, the customer buys cover from an aggregator, and your renewal commission is gone. Missed EMIs pile up because the reminder call keeps getting pushed to tomorrow.

Manual tele-calling does not scale

One caller manages a few hundred numbers a day, in one or two languages, during office hours only. A customer in a tier-3 town who speaks Marathi often gets a caller who does not, so the conversation goes nowhere.

Inside a call

What actually happens when Sprio picks up the phone

A Sprio call is a real conversation, not a recorded message. Here is the flow, from the first ring to the confirmation that lands in the customer's inbox.

01

The call connects and Sprio introduces itself

Sprio dials at a sensible hour, greets the customer by name, and says which dealership it is calling from and why. If the person answers in Kannada, the rest of the call continues in Kannada.

02

It holds a two-way conversation

The customer can interrupt, ask a question, or change their mind. Sprio keeps up, and while it talks it checks your DMS in the background: last service date, kilometres, warranty status, the variant the person enquired about.

03

It sends a WhatsApp while the customer is still on the line

The moment the customer agrees to something, a service slot, a test drive time, a payment, Sprio sends the details to their WhatsApp during the call. The person can tap the location pin or the payment link without hanging up.

04

It wraps up and follows through afterwards

Once the call ends, Sprio sends a WhatsApp summary with the booking, the workshop address and any documents, then emails a confirmation to the customer and to your team. If nobody picked up, it tries again later and leaves a WhatsApp message instead of giving up.

05

Your records update on their own

The outcome is written back to your DMS or CRM: booked, callback needed, not interested, wrong number. Your team sees the result the next morning without anyone re-typing a thing.

WhatsApp & email

One call, three follow-ups the customer can act on

Most people cannot write down an address or tap a payment link while holding a phone to their ear. Sprio solves that by moving the details onto channels the customer can come back to.

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During the call

As soon as the customer commits, Sprio sends the slot, address pin or payment link to their WhatsApp so they can tap it right away.

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After the call

A WhatsApp summary follows within seconds: what was booked, when, where, and any brochure or document the customer asked for.

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A confirmation email

Sprio also emails a clean confirmation to the customer and to your sales or service desk, so there is a written record on both sides.

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If the customer misses the call

No answer means a WhatsApp message instead, and another call attempt at a better time. The follow-up does not depend on someone remembering to redial.

๐ŸŸข
Sprio ยท Whitefield Motorsonline
Ramesh ji, aapka service slot: Sat 14 Jun, 10:00 AM, Whitefield workshop. Location: [map link]11:04 AM โœ“โœ“
Booking confirmed โœ… Swift ยท 30,000 km service. Bring RC and last service invoice. Reply RESCHEDULE to change the time.11:07 AM โœ“โœ“
Illustrative messages. Not a real conversation.
The agents

Six jobs Sprio handles across sales, service and collections

Each agent covers one part of the customer's life with your dealership, from the first enquiry to the trade-in years later.

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Test Drive Booking

Calls fresh enquiries while they are still warm, answers questions on models and price, books a test drive at the nearest showroom, and passes serious buyers to your sales team with the details already filled in.

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Service Due Reminder

Reaches owners when a paid service or free check-up is due, offers a slot at the closest workshop, and sends the booking on WhatsApp. This is the call that quietly protects your parts and labour revenue.

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Insurance Renewal

Rings owners before the policy expires, explains the renewal premium in plain terms, and sends a payment link so cover does not break. Fewer customers drift to aggregators.

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Finance & EMI Follow-up

Reminds customers about an upcoming or missed EMI with a direct payment link, keeps a polite record of every attempt, and escalates only the accounts that genuinely need a human to step in.

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Exchange & Upgrade

Calls owners who are a few years in and likely ready for a new car, makes a trade-in offer, and books a valuation at the showroom so the upgrade conversation starts on your lot, not a competitor's.

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Delivery & Feedback

Confirms delivery appointments, walks the customer through what to bring, and calls again a few days after handover to check the car is running well and catch any niggle before it becomes a complaint.

Works with your stack

Plugs into the systems your dealership already runs on

Sprio reads from and writes to your existing DMS, CRM, calendar and payment tools. There is no new software for your team to learn.

Y
Your DMS

Reads service history, warranty and enquiries

S
Salesforce & Zoho

Logs every call outcome as a CRM activity

W
Workshop calendar

Checks live slots and books the appointment

R
Razorpay & payment links

Sends links for EMI, service and renewal

W
WhatsApp Business API

Verified sender, approved templates

T
Tally & ERP

Writes back payment confirmations

Compliance

Built to keep your number and your customers safe

TRAI DND scrubbing

Every outbound list is checked against the National Do Not Call registry before a single call goes out, and caller identity follows TRAI's rules for service communications.

DPDP Act 2023 aligned

Sprio keeps only the customer data a call needs, maintains an audit trail, and honours requests to correct or delete records under India's data protection law.

Recorded and reviewable

Calls are recorded and stored, so if a customer ever disputes what was said about a payment or a booking, there is a clear record to check.

Questions

Voice AI for dealers, answered plainly

Which languages can Sprio call in?+
Hindi, English and the main regional languages including Tamil, Telugu, Kannada, Marathi, Bengali and Gujarati. The language is set per customer, so a Chennai owner gets a Tamil call and a Pune owner gets a Marathi one. Sprio can also switch mid-call if the person replies in a different language.
Does it use my existing numbers and DMS?+
Yes. Sprio can call from your dealership's number and reads directly from your existing DMS or CRM. It does not replace your systems, it works on top of them and writes the call outcome back so your records stay current.
What happens if the customer does not answer?+
Sprio retries at a better time rather than calling repeatedly in one sitting. If the customer still does not pick up, it sends a WhatsApp message with the same information so the follow-up is not lost. Every attempt is logged against the customer's record.
Can it actually book into our workshop calendar?+
Yes. When your calendar is connected, Sprio checks live availability during the call, blocks the slot the customer chooses, and confirms it on WhatsApp and email. The slot shows up in your workshop schedule the same as a booking made at the counter.
Is it allowed under TRAI rules?+
Sprio scrubs every list against the TRAI DND registry before calling and follows the rules for the type of message being sent. Service reminders and transactional calls follow different rules from promotional ones, and the team will help you set the right category for each campaign.
How long does it take to go live?+
A standard use case like service reminders can be running in a couple of weeks. The timeline mostly depends on how quickly the DMS integration is set up and how many call flows you want. Sprio's team handles the setup and shares the scripts for your approval before any call goes out. Reach the team at connect@sprio.ai.

Hear Sprio call one of your customers

Give the team a sample of your service or enquiry list and see how a Sprio call sounds, in your customers' language, in a 20-minute demo.

Book a demo