Trusted by 60+ enterprises across India
Indian dealerships run on appointment discipline and repeat revenue. A service reminder sent as a bulk SMS has a fraction of the impact of a personal call from the dealership's own number. A missed insurance renewal window hands the customer to a broker. An EMI that goes uncollected costs more to recover than it would have cost to prevent. Sprio makes the call before each of those windows closes.
Four million new vehicles a year, 330 million on the road, and every one of them needs a service, an insurance renewal, and a reason to come back to the dealership that sold it.
Service, insurance, and finance are recurring revenue streams every dealership already owns. The cost of silence in each one is higher than most dealers track.
A service centre running eight bays cannot afford the ones that sit empty. SMS sent at the time of booking is not a retention strategy. Customers forget, reschedule elsewhere, or decide the day is not convenient and don't bother to cancel. Sprio calls 48 hours before the appointment and again the morning of, confirms the slot, rebooks cancellations on the spot, and updates the service advisor's roster. Bay occupancy moves before the working day starts.
The Motor Vehicles Act, 1988 makes third-party insurance compulsory for every vehicle on Indian roads. Despite this, renewal rates drop sharply after the first year because no one from the dealership follows up. A lapsed policy is a legal liability for the customer and a lost renewal commission for the dealer. India's motor insurance market collected over Rs 88,000 crore in gross premiums in FY2024. The renewal pool is enormous. A three-call sequence at 30, 15, and 7 days before expiry converts most customers who would otherwise lapse.
The majority of new vehicle purchases in India are financed through a bank or NBFC. When an EMI goes unpaid, the collections desk escalates to field agents whose travel, overhead, and visit costs can run into hundreds of rupees per contact. By that point, the customer relationship is already strained. A friendly call from the dealership's number three days before the due date catches most cases before the amount is overdue. The lender avoids the NPA flag. The dealer keeps the customer.
From the day a buyer walks into the showroom to the day they trade in five years later, Sprio keeps the conversation going.
Reads service due dates and booked slots from your DMS. Calls the customer 48 hours before and again the morning of the appointment. Confirms attendance, rebooks cancellations on the spot, and updates the service advisor's roster. Tracks no-show and reschedule rates per bay, per advisor, per branch.
Reads policy expiry dates from your DMS or insurer portal. Runs a 3-touch call sequence at 30, 15, and 7 days before expiry. Each call offers renewal assistance and sends a payment link via WhatsApp. Separate call flows per OEM brand. Every outcome syncs to your CRM.
Integrates with your finance partner or DSA portal. Calls three days before each EMI due date with a friendly reminder. Customers flagging a cash flow concern are transferred to your finance desk. Outcomes logged before any amount is overdue, keeping accounts out of the collections queue.
Calls every incoming inquiry within 2 hours, whether from your website, CarDekho, BikeDekho, or OLX Autos. Captures model preference, variant, test drive timing, finance or outright purchase intent, and trade-in interest. Salesperson receives a structured brief before picking up the phone, not a cold lead card.
Calls on day 7 and day 30 after vehicle delivery. Collects a 1-to-5 satisfaction score, asks about first-week impressions, and flags open issues to the service desk. Satisfied buyers get a WhatsApp with a referral prompt and a Google review link. Every response logs to your CRM.
Identifies buyers 3 to 5 years into ownership for exchange or upgrade outreach. Runs AMC and extended warranty renewal calls 60, 30, and 7 days before expiry. Festive season campaigns offer trade-in valuations and priority showroom slots. Sprio runs the volumes a sales team cannot manage manually.
Sprio connects to the systems you already run and calls the customers you already have. No new CRM. No manual exports.
Sprio integrates with your dealer management system, OEM portal, or CRM via API or webhook. Service schedules, insurance expiry, EMI dates, and lead events flow in automatically.
Define when each call goes out: 48 hours before service, 30 days before insurance expiry, 3 days before EMI, within 2 hours of a test drive inquiry. Configure one set of rules per brand or branch.
Each call goes out in the language matched to the customer's location: Hindi in Lucknow, Tamil in Chennai, Marathi in Pune. A caller who hears their own language in the first second is far more likely to stay on the line than one greeted with a language that isn't theirs.
Every confirmation, reschedule, or rejection logs back to your DMS record. Service advisors see updated rosters. Finance teams see pre-due contact logs. No manual follow-up or CSV uploads.
From delivery day to exchange offer, every owner generates recurring contact opportunities. Most dealerships miss the majority of them.
| Ownership Stage | Timing | Sprio Action | Agent |
|---|---|---|---|
| Vehicle Delivery | Day of delivery | Confirmation call with delivery checklist. WhatsApp with vehicle documents, warranty card, and service schedule. | Post-Delivery |
| 1st Service | 3 months or 5,000 km | Service reminder call 48 hours before. Appointment confirmation. WhatsApp with workshop address and service checklist. | Service |
| Insurance Renewal | 30, 15, 7 days before expiry | Three-call renewal sequence. Payment link via WhatsApp on the same call. Outcome logged to CRM. | Insurance |
| EMI Due Date | 3 days before each due date | Friendly pre-due reminder. Finance desk transfer for customers flagging concerns. Logged before overdue. | Finance |
| Annual / Periodic Service | 6, 12, 18, 24 months | Mileage- or calendar-triggered service call. Rebooks cancellations. AMC upsell prompt on 2nd service call. | Service |
| Warranty / AMC Renewal | 60, 30, 7 days before expiry | Three-call renewal sequence with configured discount offer. Payment link via WhatsApp. Logged to DMS. | Upsell |
| Festive Season Campaign | 30, 15, 7 days pre-sale | Early-access offer call. Model preference collection. Priority showroom slot booking. Exchange offer holders get separate flow. | Sales |
| Exchange / Upgrade Offer | 3 to 5 years into ownership | Upgrade outreach call with trade-in valuation prompt. Interested buyers routed to sales team with intent brief. | Upsell |
No new software stack. Sprio slots in via API or webhook and calls from the triggers your existing systems already generate.
Lead events trigger qualification calls within 2 hours. Intent captured before a salesperson follows up.
EMI due dates read from finance partner portal. Pre-due calls placed 3 days before each payment.
Renewal triggers read from insurer portal. Three-call renewal sequence runs automatically before expiry.
CRM events trigger Sprio calls. Every outcome logs back as a CRM activity. No duplicate data entry.
OEM-level portal integration with brand-mandated call scripts and reporting dashboards.
Service schedule, delivery events, and customer records flow into Sprio from your DMS in real time.
After every call, Sprio sends a WhatsApp: service checklist, payment link, review prompt, or appointment summary.
Per-vehicle service and renewal triggers for commercial fleet operators. Weekly summaries to fleet owners.
Four million new passenger vehicles in a single year. 330 million already on the road. Every one of them generates a service appointment, an insurance renewal, and a reason to come back to the dealership that sold it. The dealerships that automate this outreach first are building a compounding advantage.
Every list is scrubbed against the TRAI Do Not Disturb and National Do Not Call registry before any call goes out. Opt-out requests are permanently suppressed.
All outbound calls stay within the TRAI-mandated 9 AM to 9 PM window, seven days a week. No early morning or late evening calls.
Insurance renewal outreach is structured as a transactional service call, consistent with the vehicle owner's existing policy relationship under Section 146 of the Motor Vehicles Act.
Transactional calls (service reminders, EMI reminders) use separate headers from promotional campaigns. Category consent and header registration handled per TCCCPR 2018 rules.
Verbal confirmations fade. A WhatsApp with the service checklist, appointment time, and workshop address stays on the customer's phone. Sprio sends it automatically the moment the call ends.
For insurance renewals, the payment link goes in the WhatsApp so the customer can complete it without calling back. For EMI reminders, the due date and amount are in the message. For post-delivery, the referral link and Google review prompt arrive within 30 seconds of the call ending.
Takes 20 minutes. You'll hear the actual call in Hindi and English, see the WhatsApp follow-up, and see the DMS outcome log. No slides.
