Most subscribers do not cancel because they hate your product. They lapse because nobody called. Sprio's voice and WhatsApp AI agents reach every at-risk subscriber at the right moment, in a real conversation, and bring them back before the subscription ends.
The numbers behind India's growing direct-to-consumer market and the churn gap that costs revenue.
A customer who chose to cancel is gone. A customer who lapsed passively was still yours to keep. These are the subscribers Sprio targets.
Involuntary churn happens when a subscriber lets their plan lapse due to a failed payment, an expired card, or simple inactivity. They never chose to leave. They are the easiest type of churner to recover.
Getting a new subscriber costs significantly more than keeping an existing one. Research from Bain and Company shows that a 5 percent increase in customer retention can increase profits by 25 to 95 percent.
A personalised outreach call in the days before expiry is the most effective retention touchpoint for involuntary churners. Sprio makes that call automatically for every at-risk subscriber, at scale, without a human agent on your team.
Built for India's streaming platforms, fitness brands, EdTech companies, D2C subscription boxes, and loyalty programmes. Each agent handles the full conversation, from first contact to confirmed renewal.
Calls churned subscribers from OTT and streaming platforms who cancelled or let their plan lapse. Presents win-back offers personalised to their viewing history and content preferences. Sends a discounted renewal link via WhatsApp and guides them through reactivation without any manual effort.
Calls members 2 weeks before membership expiry across gym chains and fitness studios. Offers early renewal discounts, handles common objections about frequency of visits, presents upgrade or downgrade options, and processes renewal via a payment link. India's 12.3 million gym members see high passive lapse rates at renewal time.
Reminds EdTech subscribers who have not logged in for 14 or more days. Provides them with a personalised study plan over the call based on their course and progress. Escalates to a human counsellor when needed. Helps learners reconnect with their course before they drift to a competitor platform.
Touches customers whose monthly D2C subscription box (health supplements, beauty, pet care, and similar) is coming up for renewal. Checks satisfaction, applies a retention offer if needed, and processes the renewal in the same conversation. No human intervention required at any step.
Calls customers before their reward points or cashback expire. Explains exactly what they can redeem, sends a direct redemption link via WhatsApp during the call, and confirms the transaction. Minimises points-related goodwill loss and drives an immediate purchase from dormant customers.
Identifies your happiest, highest-tenure subscribers and invites them to join the referral programme. Explains the incentive clearly, shares their unique referral link via WhatsApp, and follows up with a thank-you call when someone they referred becomes a paying customer. Builds advocacy at scale without a sales team.
Every Sprio agent fires at a specific, tested point in the subscriber's journey. The timing is what makes the difference between recovery and churn.
EdTech agent flags subscribers inactive for 14+ days and initiates re-engagement before they stop caring
Gym and subscription box agents call members with early-bird renewal offers before the expiry pressure hits
Final renewal reminder with the strongest offer. Payment link sent to WhatsApp in real time during the call
OTT re-engagement agent contacts lapsed subscribers within the first week. Recovery rate drops sharply after day 7
Sent 7 days before loyalty points expire. Redemption link delivered in the same WhatsApp message as the alert
Happy, renewed subscribers are invited to refer friends. The best time to ask is right after a positive renewal experience
Voice starts the conversation. WhatsApp closes it. When a subscriber says yes on the call, the payment link arrives on their phone before the call ends. For subscribers who prefer text, the entire renewal can happen in a chat without a single phone call.
Lapsed OTT and D2C subscribers receive a personalised WhatsApp message, not a generic promotional SMS. They can reply in their own words and the agent responds intelligently.
When a subscriber agrees to renew, Sprio sends the payment link from your gateway directly in the WhatsApp thread. No friction, no redirect to a website they may not trust.
Once payment is confirmed, the subscriber gets an instant WhatsApp message with their subscription start date, end date, and plan details. No email buried in spam. No app notification they will miss.
Subscribers can check their points balance, ask what they can redeem, and complete the redemption in a single WhatsApp thread. The agent confirms everything in plain language without menus or codes.
Sprio plugs into your existing CRM, payment gateway, and subscriber database. No migration. No rip-and-replace.
Payment links generated and sent during the live call or WhatsApp conversation. Renewal confirmed the moment payment is captured.
Subscriber history, tenure, and plan data pulled from your CRM before each call so the agent arrives informed and personalised.
Subscriber status, viewing history, and plan data pulled directly from your OTT backend to personalise every win-back conversation.
Integrates with gym management platforms to pull membership expiry dates and attendance history, so renewal calls reference the member's actual usage.
Connects to your LMS to track last login date, course completion percentage, and assignment deadlines before triggering re-engagement calls.
Points balance, expiry dates, and redemption catalogue pulled from your loyalty platform so the agent can give specific, accurate offers.
Connects with your e-commerce and subscription billing platform to track renewal dates, failed payment events, and order history automatically.
Official Meta-approved WhatsApp Business API integration. All messages use approved templates. Opt-in compliant. Delivered, not filtered.
Every number below represents subscribers Sprio's agents are built to reach, retain, and recover.
India's direct-to-consumer market, growing at 24-25% CAGR. Tier-II and Tier-III cities now account for over 50% of D2C revenue.
Total streaming audience in India with 99.6 million paid subscriptions. The paid subscriber base declined 2% in 2024, making churn recovery critical.
Growing at 19% CAGR and projected to reach $17.34 billion by 2030. Learner engagement and subscription renewal are the two biggest operational challenges.
Across 46,500 fitness facilities. The market is doubling by 2030 with membership penetration at only 0.8%, meaning renewal management is largely manual today.
Average monthly churn across subscription categories globally. Even reducing churn by 1 percentage point per month compounds to a massive revenue impact over a year.
Acquiring a new subscriber costs 5 times more than keeping an existing one. Automated retention outreach is the highest-ROI activity for any subscription business.
Every call Sprio places and every WhatsApp message it sends follows Indian regulatory standards. Your subscribers are protected. So is your brand.
All outbound calls respect the TRAI Do-Not-Disturb registry. Calls are placed only during permitted hours. Subscriber opt-outs are processed in real time and never overridden.
trai.gov.inSubscriber data including payment history, viewing records, and engagement data is processed under the Digital Personal Data Protection Act 2023. Data is used only for the stated retention purpose.
meity.gov.inAll WhatsApp outreach uses official Meta-approved message templates and requires prior subscriber opt-in. Sprio does not send unsolicited WhatsApp messages. Every conversation is compliant with Meta's commerce policy.
business.whatsapp.comSprio never stores, accesses, or transmits raw payment card data. Payment links are generated by and processed entirely within your PCI-DSS compliant payment gateway. Sprio receives only a confirmation signal.
pcisecuritystandards.orgWhether you run an OTT platform, a gym chain, an EdTech product, or a D2C subscription brand, we will show you a live demo with your subscriber type, your offer structure, and your language in under 30 minutes.