Trusted by 60+ enterprises across India
Indian e-commerce loses crores every month to fake COD orders, abandoned checkouts, and failed deliveries that never needed to return. Sprio calls before dispatch, before the shopper leaves, and before the courier gives up. Calls go out in Hindi and 12+ Indian languages.
300 million shoppers, festive seasons worth billions, and a COD dependency that returns one in four orders unsold. The brands that fix the leaks first take the most of the growth.
Sprio connects to the tools your team already uses, so leads, orders and updates flow in on their own.
Most brands chase paid CAC while three earlier costs quietly eat the P&L. Fix these first.
GoKwik's data across 180 million shoppers puts COD at 60 to 70 percent of orders on most Indian D2C stores. The return-to-origin rate for those orders sits at 20 to 25 percent on average. Fashion and footwear touch 40 percent. Each returned shipment costs the seller forward freight, reverse logistics, and processing fees with zero revenue recovered.
The Baymard Institute's aggregate of 50 cart abandonment studies puts the rate at 70.22 percent. For most Indian D2C brands without Amazon's stored payment credentials or Flipkart's native checkout, the number runs higher still. A single phone call 45 minutes after abandonment, catches shoppers before the intent fades and they move to another tab.
ClickPost's last-mile logistics data puts the combined cost of a failed COD delivery at Rs 180 to 240 per order: forward freight, reverse logistics, handling fees, and zero revenue recovered. Address errors, from incorrect pin codes to incomplete landmarks, are a leading cause of failed delivery attempts. A 90-second phone call before the second delivery attempt fixes most of those. The courier makes the trip. The seller earns the sale.
Same order events. Completely different outcomes.
Place an order. Abandon a cart. Miss a delivery. Go quiet for 90 days. Each of these has a Sprio agent waiting. All are TRAI DND compliant.
Thirty minutes after a COD order lands, Sprio calls the shopper to confirm delivery intent. It reads back the order details and address, then asks for explicit confirmation. Unconfirmed orders go to a hold queue before dispatch. You never pay forward freight on a shipment the shopper never meant to receive.
Forty-five minutes after a shopper adds items and leaves, Sprio calls before the moment passes. The call names the specific product in the cart, not a generic message, and asks if there was a checkout issue. If the shopper wants a payment link or a discount code, Sprio sends one via WhatsApp on the spot. A second call goes out 24 hours later for those who didn't convert the first time.
When Shiprocket, Delhivery, or any connected logistics partner logs a failed delivery, Sprio calls the shopper within 2 hours. It asks what went wrong, corrects the address if needed, and locks in a new delivery window. A confirmed reschedule is pushed to your OMS and the logistics webhook before the call ends. Most failed deliveries that get a same-day callback never reach reverse logistics.
India's festive season (Diwali, Navratri, Big Billion Day, Great Indian Festival, End of Season Sale) drives a disproportionate share of annual e-commerce GMV. Thirty, 15, and 7 days before your sale, Sprio calls your existing buyer database, announces early access, collects category preferences, and offers pre-registration deals. Shoppers who register get a WhatsApp with an early-access link the night before the sale opens.
Reacquiring a lapsed buyer through paid ads costs Rs 400 to 800. A phone call costs a fraction of that. Sprio identifies shoppers who haven't ordered in 60 or 90 days and calls them by name. The call references their last purchase: "You ordered the blue kurta in April, we just restocked your size." If you configure a win-back offer, it goes in on the same call. Those who re-engage receive a WhatsApp deep link into the relevant category.
Three days after confirmed delivery, Sprio calls to collect a product rating and open feedback. If the shopper flags an issue or wants to return the item, a return request lands in your OMS before the call ends. Satisfied shoppers get a WhatsApp with a direct link to leave a review on your store or on Google. Collecting at day 3 catches the peak recall window, before the experience fades and the next purchase cycle begins.
Book a demo and we will call you in the language and voice of your choice within minutes, on your own store's order flow.
Book a Demo →No new dashboards. No manual lists. Sprio connects to your store, reads order events as they happen, and places the right call at the right time.
Sprio hooks into Shopify, WooCommerce, Magento, or Unicommerce via webhook. Logistics events from Shiprocket, Delhivery, Bluedart, Ekart, and others arrive the same way. Order placed, cart abandoned, delivery failed, order delivered: each event flows into Sprio as it happens.
Each event type has its own delay: 30 minutes for COD verification, 45 minutes for cart recovery, 2 hours for a failed delivery. Sprio places the call in Hindi, Tamil, Telugu, Bengali, or any of 12+ supported languages. The conversation is recorded and transcribed.
Order confirmed, cart recovered, delivery rescheduled, return logged, review collected: each outcome is tagged and synced back to your OMS, CRM, and logistics platform before the call ends. Your team reviews a live dashboard of results and can pull any transcript on demand.
Every trigger event has a different objective and call window. Getting the timing right is what separates a conversion from a missed call.
| Sprio Agent | Trigger Event | When Sprio Calls | What Happens |
|---|---|---|---|
| COD Verification Agent | COD Order Placed | 30 min after placement | Confirms buyer intent and delivery address. Unconfirmed orders held before dispatch. Confirmed orders sent to dispatch workflow |
| Cart Abandonment Recovery Agent | Cart Abandoned | 45 min; follow-up at 24 hours | Names the specific cart items. Asks about checkout issues. Offers discount code or fresh payment link via WhatsApp. Outcome logged to CRM |
| Failed Delivery Rescheduling Agent | Delivery Failed | 2 hours after failure logged | Corrects delivery address. Books new delivery window. Pushes confirmed slot to OMS and logistics webhook before call ends |
| Festive Pre-Registration Agent | Pre-Sale Campaign | 30, 15, and 7 days before sale | Announces sale, captures category preferences, confirms early access registration. WhatsApp with early-access link sent the night before sale opens |
| Loyalty Reactivation Agent | Customer Gone Quiet | Day 60 and Day 90 since last order | References last purchase by name. Mentions new stock in preferred categories. Delivers win-back offer. WhatsApp deep link sent to those who agree to re-engage |
| Post-Purchase Review Agent | Delivery Confirmed | Day 3 after confirmed delivery | Collects 1-to-5 rating and open feedback. Creates return request in OMS for flagged orders. Sends WhatsApp review link to shoppers who rated 4 or 5 |
Sprio plugs into your existing store, OMS, and logistics stack. No new tools for your team to learn.
Native webhook. Every order event triggers the matching Sprio agent without custom code
Plugin-based connection. COD orders, abandoned carts, and delivery events flow into Sprio live
REST API for Magento 2. All order status changes sync to Sprio as they happen
OMS-level integration. Failed delivery and return events trigger the relevant call
Delivery status webhooks connect directly. Failed deliveries trigger a rescheduling call within 2 hours
Real-time tracking API. Undelivered status events trigger Sprio before the shipment enters returns
Checkout drop-off events trigger cart recovery calls at the window with the highest pick-up rate
All lists scrubbed before any campaign goes out. Opt-outs from calls permanently suppressed
The brands that fix COD losses, cart drop-off, and failed deliveries at scale are positioned to capture the largest share of this growth.
Every outbound call placed for an e-commerce brand follows India's applicable TRAI, Consumer Protection, and data privacy rules.
All lists are scrubbed against TRAI DND and NDNC before any campaign. Calls go out only between 9 AM and 9 PM. Opt-out requests from any call are permanently logged and suppressed across all future outreach.
Promotional outreach covering festive sales and loyalty reactivation follows Telecom Commercial Communications Customer Preference Regulations 2018 on category consent and registered headers. Transactional calls such as COD confirmation and delivery rescheduling follow the applicable transactional category rules.
Sprio does not make misleading claims about pricing, offers, or delivery timelines during calls. Buyer grievances raised during a call are logged and escalated to your brand's customer care within the same session.
Phone numbers, order data, and conversation transcripts are handled under the Digital Personal Data Protection Act 2023 framework. Data is processed only for purposes the shopper consented to at order placement. Deletion requests are executed within the required timeframe.
A voice call confirms intent. What the shopper does next depends on what lands in their WhatsApp immediately after: a checkout link they can tap, a delivery confirmation they can share, or a review link they can open without searching. Sprio sends both from a single trigger.
What online sellers, D2C brands, and marketplace operators ask before going live.
Tell us your monthly COD volume, your primary platform, and the biggest leak in your current order flow. We will show you the relevant agent, run a live call to your number in the language you choose, and walk through the integration on your actual store.
